Make market bigger –
not shoehorn stalls into a
smaller site and let optical
illusion do the trick
Last week, we reported plans by Worst Street’s secret
society Prosperous Boston to combine
the Wednesday markets in Wide Bargate – and free up the great stone desert as
an “events space” with one or two events a week during the summer to attract visitors.
At first sight, this sounds not unreasonable – but given a
closer look, it may well have the reverse effect, and perhaps even see the
demise of the markets over time.
Many traders want to move to a single site because
- The number of Market Place stallholders is shrinking
and trade is decreasing
- The stalls on Bargate
Green are struggling
- Crowding the stalls
together in Wide Bargate – as happened during the Market Place
“refurbishment” makes things seem busier and more vibrant.
- It might lure back the
Farmers’ Market – which has quit the town.
The problem with this is that it encourages further decline
in the numbers of stallholders, when it should be trying to attract more to
replace those who are leaving.
Also, we suspect that once the traders get their feet under
the table in Wide Bargate, they will resist the idea of using the main Market
Place at weekends.
According to Boston Borough Council’s website: “The market
is a recognised tourist attraction in its' (sic) own right, with over 120
stalls …”
How many?
We think that this must have been written a long, long time
ago.
Two years from now will see the 800th anniversary
of the granting of a licence for Boston's Fair – and the earliest maps of
Boston dating from that time show the "Market Place" indicated on them
in its present location.
Common-sense suggests that we should be working toward
marking the anniversary as a magnet for townsfolk and visitors alike – and
forget about diluting the market even further.
Some years ago a report by the National Association of
British Market Authorities suggested that 25% of the UK's local markets would
close down by 2020.
But by 2013, however,
markets were more than holding
their own, with 65% of Nabma members reporting stallholder numbers up,
57% reporting higher footfall and 58%
saying that profits either up or stable, year-on-year.
Nabma's chief executive, Graham Wilson said at the time:
"What we are seeing is little short of a revolution in local markets with
the local authorities – operators of most of the country's local marketplaces –
either upgrading facilities or opening up their running to local community
groups and private businesses to revamp the market offer"
But not in Boston, it seems.
What we need are better ideas.
Not that long ago a teenage market was started in Kettering
with support from the borough council and was so successful that it is now
being copied in other areas – Sleaford will be hosting its second such market
in May with 16 traders and the same number of performers.
An organisation called “Love your local market” celebrates our
market culture, during a fortnight in May each year.
More than 1,200 markets took place in 2015 celebrating over
7,000 events and market days
It’s now in its fifth year – but we don’t think that Boston
has ever taken part – and are we members of Namba?
Worst Street’s Daily Beano
recently ran the headline “Calling all
antiques traders,” – with the story: “Boston Borough Council is looking
to see if there is any interest from traders to hold an antiques fair in Boston
Market Place.”
This is not how it is done.
Companies which organise fairs of all kinds can easily be
found – and if Worst Street tries to organise its own, it will assuredly end in
tears.
Shortly after Christmas, we paid a visit to Buxton in
Derbyshire whose population is just one third that of Boston.
Across the year, the town’s Pavilion Gardens will host afternoon
dances. farmers' markets, Saturday bazaars, craft and jewellery shows, an artist
and designer fair, garden plants and craft shows – plus seasonal events
including an Easter extravaganza, spring spectacular, evening food and drink
festival, summer fete, family festival, special summer outdoor market, the
Great Peak District Fair and Buxton beer festival, a grand bazaar and Buxton
Christmas lights switch on.
Phew!
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